Journal of Public Policy & Marketing《公共政策与营销杂志》(季刊). Journal of Public Policy & Marketing (JPP&M) is the premier academic and professional journal that chronicles and analyzes the joint impact of marketing and governmental policies and actions on economic performance,consumer welfare,and business decisions. Written for concerned marketing scholars,policymakers,government officials,legal scholars,practicing attorneys,and executives,JPP&M examines the interface between marketing and public policy and the functioning and performance of the nations economy.
杂志简称:j public policy mark 中文译名:《公共政策与营销杂志》 收录属性:高质量科技期刊(t2), ssci(2024版), 目次收录(维普),英文期刊, 投稿方向:business