Journal of Consumer Research《消费者研究杂志》（双月刊）. Founded in 1974,the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical,theoretical,and methodological articles spanning fields such as psychology,marketing,sociology,economics,communications,and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic,rather than managerial,with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).
杂志简称：j consum res 中文译名：《消费者研究杂志》 收录属性：高质量科技期刊（t1）, ssci（2024版）, 目次收录（维普）, 目次收录（知网）,英文期刊, 投稿方向：business
